Research and development

One of the outstanding qualities of Lazzeri agricultural group lies in the company's great capacity for innovation; each year a large number of new products are added to the existing range.

This capacity for innovation derives from the mobilization of all areas of competence, including regular, technical and commercial staff.

By dividing functions among the sectors of activity the company can:

• identify the actual need for new products among customers;
• gather data about trends through variety testing;
• launch applied research projects;
• develop products in the laboratory and then in the production centres